The idea of the modern startup appeared in Forbes magazine back in 1976. The term became popular in the past decade or so, thanks to our movement towards the digital and mobile eras. For a time, “startup” was a hip and revolutionary term thrown around Silicone Valley. Nowadays, startups are a dime-a-dozen, but their value remains high. While there are some ridiculous-sounding startups, there are more companies that offer real solutions to the everyday person. Today, startups comprise a whole new business category alongside “conglomerates”, and “multinational companies”.
These facts are enough to tell us that startups today exist in a very competitive marketplace. And because of this, startups need Search Engine Optimization (SEO) services to make sure they attract online users effectively.
Here are the top reasons why a startup needs SEO services:
Make their presence known.
Startups, whether digital or not, need to make their presence known online. And the only real effective way to do it is through SEO. While a startup could utilize all types of digital marketing, such initiatives don’t compare to SEO. That’s primarily because people still utilize search engines heavily. While people receive content primarily from social media, they still conduct separate searches for additional information or verification. They rely on online searching to help them make crucial decisions. Making your presence known through SEO tells audiences that you exist and are glad to address their needs.
Show their value to investors.
Another reason why startups need SEO services is to show their value to your investors. A lot of startups have beautiful websites and blogs to get traction that will convince investors to invest in them. SEO services, one way or another, play a part in creating a website worthy of digital traction. However, startups who have tangible products and offline services should also work to gain traction outside of their digital channels.
They mean business.
Because startups are inherently innovative in nature, it pays to get SEO services to spread the word about these innovations they want to introduce. All that hard work conceptualizing and creating solutions will only come to fruition if startups have a market that will support them. It’s important that they stay visible and relevant to their target audiences as well as prospects. After all, startups only have a life expectancy rate of 3 years. Investing in SEO services as an affordable marketing tool can help their businesses live longer. And because SEO is subtle and online user-driven, it’s more attractive than loud and dated banner ads.
There are a lot of agencies in Singapore that do SEO services. It’s just a matter of picking the right one. To know which Singapore SEO company to go for, look for one that has experience and proven their mettle. You should also look for an SEO agency in Singapore that can customise solutions and answer to all your needs. Once you find that, then you’ll be able to begin your winning SEO marketing strategy for your startup.